Authors

Michiko Ohkura

Michiko Ohkura 大倉典子

Michiko Ohkura (1953–), EngD, was born in Osaka. She completed a master’s degree in the Department of Mathematical Engineering and Information Physics in the Graduate School of Engineering at the University of Tokyo in 1978, and joined the Hitachi Central Research Laboratory in 1979. She went on to complete her doctorate in the Department of Advanced Interdisciplinary Studies in 1994. Since 1999 she has been a professor of engineering at the Shibaura Institute of Technology. 

Books by Michiko Ohkura
  • Book

    “Kawaii” Engineering

    The popularity of Japanese anime content around the world can be attributed in significant part to the kawaii (cute, adorable, cuddly) quality of story characters. This introductory text on kansei (affective) engineering methodically examines what constit …

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